Blessed to Give

Charity truly makes the world go round. Hundreds of billions of dollars are collected annually by hospitals, medical research centers, educational institutions, social welfare organizations, environmental groups and disaster-relief agencies, to name just a few. Not a day goes by without some kind of street solicitation. Rarely does a week go by without an individual or organization knocking on the door, calling on the telephone or pleading by e-mail, asking us to get involved

So the next time someone holds out his hand, extend your hand, too. Giving charity doesn’t mean giving up your hard-earned funds – it means increasing your wealth, your happiness and your future success. Talk about making your money work for you! (By Chaim Kramer)

Beautiful Infographic outlining Apple’s iPod/Itunes domination

The iPod Revolution
[Source: Online MBA for]

Using MarsEdit with WordPress

Red Sweater - Amazing Mac Software.jpg

Using MarsEdit to create this post on my very neglected wordpress technology blog. The “promise” of this tool (and several others) is to be able to manage your blogs, social account updadtes (twitter, facebook, etc) via this desktop client.

Think Social Media is a fad?

Do you really? You won’t after you watch this…..

Todobebé Completes First Study in National Health Research Initiative

:-) My Company Rocks! :-)

Todobebé Completes First Study in National Health Research Initiative
Research begins to measure the potential impact (attitudes, perceptions and behavioral outcomes) of health information and messaging specifically targeted to the Hispanic family
Todobebé, Inc, a leading family media company dedicated to the adventures of parenting has completed its first multi-disciplinary healthcare survey focused on Hispanic mothers in the United States with children 0 to 5 years old in the home. The survey is the first step in a national health research initiative aimed at helping to verify the attitudes, perceptions, knowledge base, determinants and behaviors that influence child and maternal health among Hispanic families in the United States.

Todobebé’s initial study was developed with inputs and questions from the Centers for Disease Control and Prevention, Office of Minority Health, Environmental Protection Agency, National Head Start Association, American Diabetes Association, March of Dimes, Safe Kids Worldwide, One Economy and the Alliance for Consumer Education. The preliminary results included responses to over 100 questions which covered six major areas (see below), and are the first of a series of surveys that will be conducted by Todobebé on a quarterly basis. The preliminary results were presented by Todobebé in Washington DC on July 16 and are being submitted to the White House Secretary of Education and Secretary of Health.

The 1,138 survey participants were drawn from Todobebé’s annual U.S. Hispanic opt-in panel which includes over 10,000 Spanish-speaking moms 18-39 with children 0 to 5 years old in the home who were recruited during the yearly Viva la Familia Event.

Hispanic families in the United States are now responsible for raising close to 25% of the children under 5 years, children who are born as United States citizens with full rights to care. The positive mental and physical health and development of children during the ages of 0 to 5 years old directly impacts the economic potential and health care costs of the country in the next decade and beyond. Understanding and reaching Hispanic mothers who are the primary caregivers during this window of time, is a huge opportunity to influence positive and lasting change for the next generation.

“As a nation we face tremendous issues related to our health care system which directly impacts us as individuals, parents, employers and providers. Ongoing collaboration among government, non-profit, and between entertainment and research can help to change health outcomes; we are happy for the chance to build on the last 10 years, and continue to help to take the lead in this area. Step 1 is asking the questions”, said Cynthia Nelson, COO of Todobebé.

The six major areas covered in the first study included:
General Health Messaging, Health Insurance & Access to Health Care
Personal & Family Health History
Children’s Health History
Early Education & Child Development including TV, Reading and Parental Involvement
Meal Preparation, Fast Food and Family Gatherings
Home & Child Safety Demographic data on the participants include HH income, acculturation, education and language usage.
For access to research or more information about upcoming initiatives, please contact Lois Mosgrove, VP Marketing,

Quick Links…
Viva la Familia
Corporate Site


Todobebe, Inc.

Best Buy continues to take the lead with (useful) Social Media

twelpforceThe read below is straight from TechCrunch. Kudos to BestBuy for using Social Media technology to provide value. Again, they really do “get it”.

Best Buy Goes All Twitter Crazy With @Twelpforce
Posted: 21 Jul 2009 02:30 AM PDT

This is an interesting one: consumer electronics retailer Best Buy is encouraging hundreds of employees to handle online customer service and company promotions via Twitter, even airing commercials not mentioning their own website but merely the URL of the profile they created on the micro-sharing service (two spots embedded below). The new service, dubbed Twelpforce, was debuted over the weekend but so far hasn’t garnered a lot of online buzz, let alone followers on Twitter (currently at around 1350). I’m sure that will change soon enough.

Tweet the Twelpforce, they’re here to twelp

Leaving aside the brutal misuse of the ‘tw’ in Twitter for their own use of names and verbs, the concept is pretty well thought-out. Best Buy employees can use their company and Twitter ID to register for the service here, after which tweets from the lot of them will be displayed in a single stream on the same page.

Once registered, tweeting Best Buy employees from across all operations can send messages from the @Twelpforce account, and if they add the hash-tag #twelpforce, their messages will automatically show up under the twelpforce handle with a credit to their proper Twitter account. This is similar to how we handle the auto-posting of TechCrunch posts on our Twitter account.


I like that the ‘Tips & Expectations’ part targeted at interested Best Buy employees is made public (right here). An excerpt:

The promise we’re making starting in July is that you’ll know all that we know as fast as we know it. That’s an enormous promise. That means that customers will be able to ask us about the decisions they’re trying to make, the products they’re using, and look for the customer support that only we can give. And with Twitter, we can do that fast, with lots of opinions so they can make a decision after weighing all the input. It also lets others learn from it as they see our conversations unfold.

When you start, remember that the tone is important Above all, the tone of the conversation has to be authentic and honest. Be conversational. Be yourself. Show respect. Expect respect. The goal is to help. If you don’t know the answer tell them you’ll find out. Then find out and let them know.

Practical tips include identifying oneself as a Best Buy employee, not asking for personal customer information (even in direct messages), don’t be pushy in trying to convince someone to buy consumer electronics from Best Buy, apologize for any delays and misunderstandings, etc.

Having launched last Sunday, Twelpforce has reportedly been in test with more than 700 registered employees, with more of them signing up daily.

Fantastic or spamtastic?

Personally, I think this is a phenomenal way to engage with Twitter users and social media in general. I’m sure that a lot of people will find it intrusive if a Best Buy employee suddenly starts talking to them after they tweeted out something random like “I could use a new flat-screen TV for my condo”, but looking at the advice provided by the company I think they actually ‘get it’ and are not looking to be overly pushy in selling you stuff.

If the response is friendly, personal and not clearly coming from someone interested only in trying to make a sale rather than being proactive about giving knowledgeable advice, I wouldn’t mind to be contacted by Best Buy employees on Twitter at all. Judging by the public stream of tweets, I’d say that this is exactly what they are doing, so kudos to them and Best Buy for thinking differently about online customer service.

More of this, please.
( Again, This is from TechCrunch –

Everything is amazing, nobody is happy…

Louis CK on Conan, this is so true and so funny! A must watch for techies….